Ogilvy Retained to Promote Benefits of Associations
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Ogilvy Retained to Promote Benefits of Associations

ASAE (The American Society of Association Executives) and The Center for Association Leadership has launched a communications campaign intended to explain how associations across all industry sectors and in every state can harness the power of their members.

Paul Holmes

WASHINGTON, D.C.— ASAE (The American Society of Association Executives) and The Center for Association Leadership has launched a communications campaign intended to explain how associations across all industry sectors and in every state can harness the power of their members to help jumpstart America's economic engine and help propel the nation toward recovery. ASAE & The Center hired Ogilvy Public Relations Worldwide to design and implement the integrated campaign.

 

“Working collectively to solve problems has never been more important than this moment in modern history,” says ASAE president and CEO John Graham. “The association community has perfected the art of collaboration, a valuable skill when all of the country's strength is needed to rebuild the economy and investigate, analyze and resolve issues of national importance such as healthcare, education, employment and housing. Ogilvy PR has helped bring association capabilities to life in a real, relevant and powerful way.”

 

Entitled The Power of A (the letter A standing for “Associations”), the program underscores the many ways in which national trade and professional groups assist U.S. employers, legislators, workers and the public at large every day.

The Washington, D.C. office of Ogilvy PR was engaged by ASAE & The Center to develop and implement the campaign, whose top priority is to inform decision makers on Capitol Hill, particularly those individuals who comprise the group of newest political gatekeepers to the American public. Ogilvy PR created the campaign Web site, www.ThePowerOfA.org.

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