AUSTIN, TX—The Lance Armstrong Foundation, a leading nonprofit organization providing resources and support for people affected by cancer, has selected Ogilvy Public Relations Worldwide as its global communications partner in the fight against cancer. Ogilvy PR will work with the LAF to support the expansion of the Livestrong campaign around the world, as unveiled at the opening session of the Clinton Global Initiative in September 2008.
The Livestrong Global Cancer Campaign will be focused on supporting people living with cancer worldwide, dispelling the misconceptions surrounding the disease and urging world leaders to make cancer control a greater priority. Ogilvy will provide a range of communications services in support of the campaign, including strategic planning, materials development, grassroots campaign development, influencer outreach, digital influence, government affairs and special events.
“We have an ambitious, yet achievable goal in making cancer a global health priority. In Ogilvy Public Relations we selected a partner with a strong worldwide network presence in key markets and a legacy in raising awareness and driving action on public health issues.” said Morgan Binswanger, LAF chief of staff. “Ogilvy PR also brings a passion for the cause that is critical to the success of this campaign.”
Jamie Moeller, managing director of Ogilvy PR’s global public affairs practice, will lead the integrated account pulling from the agency’s expertise across its global public affairs, social marketing and 360° Digital Influence Practices. Based in Ogilvy PR’s Washington, DC office, the account will also be supported by team members located in the firm’s London, Paris, Mexico City, Sydney, Milan, Johannesburg and Brussels offices, in addition to others around the network as needed.