NEW YORK—Following a three-month review of 20 firms, the Association for Investment Management and Research has chosen Ogilvy Public Relations Worldwide to serve as its global public relations agency. The firm’s New York, London and Hong Kong offices will provide principal management of the account.
AIMR is a global, nonprofit organization with a mission of advancing the interests of the global investment community by establishing and maintaining the highest standards of professional excellence and integrity.
“In selecting Ogilvy PR, we were most impressed with the quality of its people, its strategic approach, and its depth of financial communications experience, combined with their heavy emphasis on brand building,” says Rich Wyler, vice president of Public Relations at AIMR. “Partnering with Ogilvy PR is an essential first step toward achieving AIMR’s newly articulated Strategic Vision 2008, which emphasizes building the organization’s brand and its reputation into everything we do.”
AIMR has taken a high-profile role in the debate over financial market reforms. According to Ogilvy’s president for the Americas Paul Hicks, “Corporate governance reform rests upon the principles of ethical conduct that AIMR strives to continually refine and articulate.”