NEW YORK—Omnicom’s Diversified Agency Services group is launching TogoRun, a global healthcare communications agency with offices in New York and London. TogoRun specializes in healthcare, pharmaceutical and consumer wellness public relations and public affairs; its client roster includes many of the world’s leading healthcare brands.
TogoRun will expand DAS’s global healthcare communications offering by absorbing and building upon the foundation of CPR Worldwide, a healthcare boutique that previously operated as part of Fleishman-Hillard and has grown considerably in recent years.
Kathy Hyett will lead the new agency as president. Hyett previously headed CPR Worldwide and has more than 30 years of experience that includes award-winning agency work and leadership positions at Fleishman-Hillard, Burson-Marsteller and Mark Krueger & Associates.
CPR senior vice president and senior partner Lauren Letellier was named managing director, New York. Letellier has more than 20 years of public relations agency experience and, prior to joining CPR, was a senior member of Fleishman-Hillard’s New York healthcare practice. Jennifer Wilson, formerly of Athena Medical Public Relations and Roche, was named managing director, London.
“At TogoRun, our fundamental operating philosophy is to provide faster, nimbler services with an emphasis on creativity and impeccable delivery,” said Hyett. “We will represent clients in the U.S., U.K., and EMEA region from day one. Balancing creativity and compliance across dozens of regulatory geographies is a distinctive strength of the firm.”
TogoRun’s capabilities include advocacy relations, consumer health communications, product launches, opinion leader development, marketing and brand support, media relations (traditional and digital), public affairs, health policy, patient education and disease awareness campaigns, scientific data support, event management and Web development.
The firm’s name was inspired by the 1925 Nome Serum Run, when a diphtheria epidemic threatened to wipe out the frontier Alaskan town. As sled dogs raced 1,000 miles to deliver serum from Anchorage, a Husky named Togo led his team farther and faster than any other. Today, this race to save lives is memorialized in the annual Iditarod.