WENHAM, MA—Match.com, a leader in online dating, has selected Mullen’s public relations group to orchestrate a multi-faceted consumer public relations campaign to drive category leadership and support key product and corporate initiatives throughout the year.
Match.com has not had an outside PR agency in the United States since 2001.
Mullen will work in close collaboration with Match’s internal public relations team, which is located in San Francisco and Dallas.
“Our decision to bring on an external public relations agency to support our internal staff is a testament to the significant interest and opportunity in the on-line dating category that we are experiencing,” said Trish McDermott, vice president of romance, Match.com. “In Mullen, we recognized a powerful, consumer-savvy agency with a great track record in bringing highly creative, integrated campaigns to life. Given the combined strength and cultural similarities of our organizations, we anticipate this will be a strong and successful relationship.”