ANDOVER, MA—PAN Communications, a public relations firm specializing in technology, consumer and professional services, has named Joel Richman as director of social media.Richman will be responsible for driving the agency’s social media strategies firm-wide and managing its clients’ brands online reputation.
The firm has launched a host of new service offerings, including SEO/SEM integration, new media analysis, corporate and industry blogging platforms, digital channel visibility, content development, and viral marketing to elevate company messaging and drive qualified leads directly to clients.
Richman has led PAN’s social media department and has been the lead contact for clients looking to engage in the online conversations going on about their brands. He joined PAN Communications in 1999 and has run a portfolio of clients including Eleksen, Search Engine Strategies Conference & Expo, PubSub, Helium, TRA, and more. Prior to working at PAN, Richman worked for The Hubbell Group.