WIESBADEN—Panasonic AVC Systems Europe has appointed specialist technology agency AxiCom Cohn & Wolfe to handle its business to business PR programme in multiple European countries. AxiCom will work with two Panasonic business units covering its broadcast technology and its professional plasma and projectors business units in the U.K., Germany, France, Spain and Italy.
The agreement also covers additional requirements for PR activity in Scandinavia (Norway, Sweden and Denmark), Central and Eastern Europe.
The agency will provide PR support for all commercial and custom plasma products as well as Panasonic’s range of portable projectors targeted at vertical industries. The programme is aimed at raising the profile of the company’s broadcast and professional AV products in existing markets and new vertical sectors.
“The professional broadcast and display market remains highly competitive and it is important for us to be able to generate the awareness our products deserve,” says Masaki Arizono, PAVCSE managing director. “We needed an agency partner offering not only a specialist knowledge of our industry and the market sectors we work in but also a capacity to work with us on a pan-European basis.”