TORONTO—Larry Parnell, a 30-year veteran of the public relations business and former head of corporate communications at Ernst & Young, has established Nomad Strategic Communications, a strategic investor relations and public relations consulting firm. Parnell has also signed on as a senior counselor to Hill & Knowlton Canada. He will continue to be based in Toronto.
For the past year, Parnell has served as senior vice president, corporate relations for Barrick Gold Corporation in Toronto. Recruited by Barrick from Ernst & Young, where he was director of global public relations, Parnell was responsible for integrating IR, PR and employee communications at Barrick, one of the world’s leading gold mining companies.
Setting up his own firm is something “I have always wanted to try,” says Parnell. “I am equally pleased to be affiliated with Hill and Knowlton here in Canada. As a former client, I know H&K is a quality firm with global reach and an organization-wide commitment to thought leadership and client service.”
Parnell joined E&Y as head of U.S. public relations in 1999 after serving as senior vice president and group manager at Ketchum. His previous experience includes agency positions with Gavin Anderson & Company and Manning Selvage & Lee, and on the corporate side with GTE Corporation and People’s Bank of Connecticut.