NEW YORK—Cohn & Wolfe has appointed Tyler Pennock as senior vice president, digital media practice and a member of the global digital leadership team. Pennock will co-lead Cohn & Wolfe’s New York digital team, along with senior VP Andrew Foote, and will be responsible for the agency’s digital healthcare accounts. He will also support corporate and consumer engagements. He reports to Chad Latz, president of Cohn & wolfe’s global digital media practice.
Pennock joins Cohn & Wolfe from Ruder Finn where he was SVP, director of social media, managing a team of eight that served clients including Novartis, JVC and Jamaica Tourist Board. Prior to Ruder Finn, Tyler ran the digital healthcare practice at Weber Shandwick, and before that was director of web Strategy at Chandler Chicco leading digital strategy across five international offices.