NEW YORK—Peppercom has formalized an offering called "Comedy Experience featuring Comedian Clayton Fletcher" that draws on comedic storytelling strategies and techniques to help clients break down barriers, improve internal communications and culture, enhance executives' storytelling abilities and enhance morale.
The concept of the Comedy Experience offer came about when agency co-founder Steve Cody began performing stand-up comedy under the tutelage of comedian Clayton Fletcher. Convinced that his comedy performances were having a positive impact of his business skills, Cody decided to include stand-up comedy training as a mandatory part of Peppercom's management training, and later to develop it into a full-blown client offering.
The new offering will be led by Fletcher, Peppercom's chief comedy officer, and partner Deborah Brown, who says: " Stand-up comedy and communications are founded on the same core principle: truth. The best stage comedians begin with the truth in creating their material and the best corporate communications must always be based on truth. [Comedy Experience] begins or enhances a process that enables an organization to heighten its transparency and credibility to all constituent audiences."
Peppercom's Comedy Experience is a custom-built, intensive, interactive program in which participants learn the immediate connections between comedy and business, are "schooled" on the four types of stand-up comedy, and then, one-by-one, perform live routines in front of their peers. Peppercom coaches provide instant feedback and, critically, review videotapes with each individual afterwards.
"Peppercom has conducted its Comedy Experience workshop three times for Syracuse University's executive education program and for the Association of Cable Communicators," says Maria Russell, director and communications management professor at the SI Newhouse School of Public Communications, Syracuse University. "The workshop always gets positive feedback from the attendees, and it's an unexpected way to improve communications that these professionals can now incorporate into the workplace."