WASHINGTON, D.C.—Francesca Tedesco, former public affairs director at Pfizer, is joining APCO Worldwide's healthcare team as a vice president.
As director for Pfizer's Specialty Care public affairs division, Tedesco was responsible for developing public affairs strategies for the vaccine, infectious disease, oncology, ophthalmology and endocrine product teams. She helped implement product marketing strategies and create engaging experiences designed to promote awareness. Prior to her promotion to director, Tedesco was a customer business unit manager, where she helped develop marketing strategies and tactics to drive product access.
Prior to her tenure at Pfizer, Tedesco was a consultant for Campbell Alliance, where she conducted and analyzed market research with key decision-makers from pharmaceutical sales channels on changes and trends in the health care marketplace. She also spent several years working on health care issues for U.S. Congressman Amo Houghton (R-NY).