PARIS—Ketchum has named Philippe Beteille as president of its France office. Beteille joins Ketchum from Lenovo, where he served as EMEA corporate communications director since 2011, coordinating public relations in more than 100 countries.
Prior to working at Lenovo, Beteille held several senior management positions in public relations and corporate communications agencies, including serving as managing director at Text 100 Paris and as a partner at I&E Consultants, where he worked with companies such as IBM, France Telecom, Intel, Avaya and Boeing.
Beteille is recognized for his expertise in media relations, international program coordination, issues management and product launches. Ketchum's Paris office includes a corporate practice with specific expertise in crisis communications focusing on product recalls, reorganizations and online issues, and a strong brand practice with specific expertise in food and beverage, along with a growing technology practice.