LONDON—Publicis Healthcare Communications Group Europe has named Jenny Plant general manager of Publicis Life Brands Resolute, formed last month after the acquisition of U.K. healthcare public relations firm Resolute. In her new role, Plant will be responsible for leading account teams as well as driving new business efforts for the agency, with a primary focus being on advertising and branding.
Publicis Life Brands Resolute was formed by the merger of Publicis Life Brands and Resolute Communications and offers strategic consulting, medical education, media and public relations, advertising, branding, and digital solutions to top pharma clients. The combined operation employs close to 100 communications specialists.
Plant has spent the past nine years in the healthcare advertising and marketing sector, including five with Publicis Life Brands. Most recently, she served as client services director at Publicis Life Brands where she was a key client liaison and ensured excellent customer satisfaction. Her areas of expertise include helping international brand teams adopt and implement a global/regional model with an emphasis on brand strategy, promotional campaign development and roll-out.
Plant will report to Publicis Life Brands Resolute joint managing directors Paul Blackburn and Anna Korving.