NEW YORK—European-based multinational public relations consultancy Pleon, international giant Weber Shandwick, and Romanian firm The Practice were among the big winners at the fourth annual EMEA region SABRE Awards dinner, held at the Molino Stucky Hilton in Venice last week.
Pleon took home the European PR Consultancy of the Year award and was cited for its achievement in building a pan-regional presence in just four years, and in particular for its success in building strong, multi-country relationships with multinationals headquartered in continental Europe. The Omnicom-owned agency is among Europe’s largest.
Weber Shandwick won the Pan-European Programme of the Year award for its work on Sochi's Bid to Host the 2014 Winter Olympics. That award was just one of six the firm took home on the night—more than any other agency. The others came for work with the Royal Bank of Scotland, IKEA, Yara, Microsoft, and the Save Darfur Coalition.
The Practice—a subsidiary of French corporate communications operation Publicis Consultants—won the Platinum SABRE Award for the Best European Public Relations Programme of 2007 for its work on behalf of InBev, creating the Man’s Day national holiday in Romania. That campaign was one of six winners from the small Eastern European country—more than any other country except the U.K. Other award winners from Romania included The Coca-Cola Romania Company with McCann PR, Apa Nova Bucuresti with GMP PR, React Association and Labormed Pharma with Rogalski Grigoriu, and Sensiblu Foundation with GMP PR.
The awards dinner was attended by 500 senior practitioners from close to 30 countries in Europe, the Middle East and Africa.