NEW YORK—The U.S. Fund for UNICEF has appointed Veronica Pollard as its new senior vice president of marketing and communications. In her new role, Pollard leads a team of more than 20 people across four divisions and is charged with directing the branding, communications, and marketing functions at the organization.
Pollard was most recently vice president of communications and public policy at Save the Children, an organization with which UNICEF often partners in the field. While at Save the Children, she oversaw media relations, web marketing, publications, celebrity engagement, public policy and advocacy.
She began her career as an educator and taught first grade at a public school in Harlem and later went on to manage Newsweek magazine's educational programs and later transitioned into public affairs, and worked with The San Francisco Chronicle, where one of her primary beats was education. For 17 years, she worked for ABC, rising from publicist to Vice President of Corporate Public Relations, including overseeing the ABC Foundation.
From ABC, she joined Toyota Motor North America, where she served as group vice president of corporate communications, responsible for corporate media and investor relations, corporate advertising and the Toyota U.S.A. Foundation.