Porter Novelli Adds Bulgarian Affiliate
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Porter Novelli Adds Bulgarian Affiliate

Porter Novelli International has expanded its presence in Eastern Europe by appointing a leading Bulgarian agency, APRA, as an affiliate partner.

Paul Holmes

LONDON, July 17—Porter Novelli International has expanded its presence in Eastern Europe by appointing a leading Bulgarian agency, APRA, as an affiliate partner.
 
Founded in 1994, APRA operates in the consumer, financial services, health care and technology sectors. Clients have included UDV, Nestlé, HP, IBM, Fujitsu Siemens, and Sopharma, Bulgaria’s largest pharmaceutical company.
 
According to Neil Backwith, CEO of Porter Novelli’s EMEA region, “Many of our international clients need strong ‘local’ representation. PR is essentially a local discipline where knowledge is critical, and this is one of the reasons Porter Novelli maintains a unique strategy of partnering with only best-in-market consultancies; this is at the heart of our culture of providing clients with true insights and consistent high quality service standards.”
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