Porter Novelli Joins Forces with Chinese Giant Shunya
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Porter Novelli Joins Forces with Chinese Giant Shunya

Omnicom-owned public relations agency Porter Novelli has formed a strategic alliance with Shunya International, a unit of the Shunya Communications Group, one of China’s leading independent public relations and marketing groups.

Paul Holmes

NEW YORK—Omnicom-owned public relations agency Porter Novelli has formed a strategic alliance with Shunya International, a unit of the Shunya Communications Group, one of China’s leading independent public relations and marketing groups. Together, the firms will provide strategic planning and other consultancy services to multinational organizations in China.

The deal follows the recent investment by Omnicom Group’s BBDO, which took a significant minority stake in the Shunya Communications Group.

Porter Novelli and Shunya consultants in China will come together to create a 60-person agency team, operating from offices in Beijing, Shanghai, Guangzhou and Chengdu. The team has already won clients in China including P&G’s Pampers and is providing additional resources to Porter Novelli global clients such as The Dow Chemical Company.

Shunya International’s management team is led by Michael Song, managing director, and John Orme, president. Song has led a number of client teams since joining the Shunya Group in 2000 as one of the agency’s first employees, while Orme, who joined Porter Novelli’s U.K. business in 1982 and spent six years in the agency’s Brussels’ office, moved to China in April 2007 to focus on the development of Porter Novelli’s resources for clients in China.

The new agency will provide stakeholder relationship services to national and international clients, including strategic research and planning, issues counsel and interactive communications skills, as well as media relations, event management and internal communications.

"We have taken a deliberately pragmatic approach to building our presence in China," says Helen Ostrowski, chairman of Porter Novelli. "In the Shunya International team, we now have the right combination of local expertise and global best practices to provide the kind of guidance and executional support that multinational clients are looking for in China."

Adds Song: "The public relations market in China is experiencing accelerated growth into its third decade, coupled with an immense appetite for best practice learning and knowledge transfer."  

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