NEW YORK—Porter Novelli has entered alliances with two Indian public relations firms: Bangalore-based technology public relations firm, The PRactice, and Delhi-headquartered generalist public relations company, PR Pundit.
The PRactice and PR Pundit have been long-standing alliance partners, developing a common cultural, ethical and dedicated approach to service. As brand partners of Porter Novelli, the two firms will work closely with the international firm’s technology, consumer, corporate and healthcare practices respectively. The two Indian firms will extend support to Porter Novelli’s global and regional clientele for their public relations requirements in India.
Says Nandita Lakshmanan, founder and CEO of The PRactice, “In today’s global business environment, it is imperative for public relations firms to upgrade skills and imbibe international best practices. We feel that this association with Porter Novelli will strengthen our quest for excellence and international exposure.”
The PRactice works for clients including Infosys, PeopleSoft, and MSN India.
Adds Archana Jain, director of PR Pundit, “We believe that public relations practice is a function of fresh approaches in this age of accelerating globalization. In our quest to nurture, exploit and protect corporate reputation, we foresee a meaningful contribution to collective thinking fostered by partnerships.”