BEIJING—Porter Novelli has appointed John Orme and Ed Dixon, the heads of its offices in China and Singapore respectively, to take on regional leadership roles as part of the agency’s focus on developing its skills, resources and clients in Asia Pacific.
Porter Novelli’s Asia Pacific leadership will be restructured around two business development hubs: a Northern Asia hub managed by Orme, president of Shunya International, Porter Novelli’s new agency partner in China, and a Southern Asia hub managed by Dixon, managing director of Porter Novelli in Singapore.
“We have developed this dual regional model for Asia Pacific because client requirements and growth dynamics have proved the case for a more flexible, local focus,” says CEO Gary Stockman. “Many of our regional clients want a single point of contact to manage their regional business, and Singapore and China are typically the bases favored by our regional and multi-national clients.”
The Porter Novelli Asia Pacific network covers 14 countries, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam. The network consists of owned offices, branded network partners and local agency partners.
In addition to managing PN’s roster of international and local clients needing Asia Pacific support, Orme and Dixon will also focus on developing business opportunities between Asia Pacific and other developing regions such as South America and Central and Eastern Europe.