NEW YORK—Porter Novelli has launched a new initiative to collaborate with the startup companies creating the interactive technology and services of the future. PN Digital Labs was introduced last week at Ignite NYC, and will identify, empower and partner with best-in-class digital companies to deliver digital strategy and products to Porter Novelli clients and expose startups to Porter Novell’s top-tier client base.
“Some of the most pioneering technologies were created via collaboration, and that is what we hope to encourage with PN Digital Labs,” says Brad McCormick, executive vice president of U.S. digital at Porter Novelli. “We seek to create synergy between Porter Novelli’s strategic approach and our partners’ technical brilliance. We believe this cross-pollination will help us deliver the most effective and innovative digital programs for our clients, and help our partners hone their own products.”
Startup companies may submit offerings via pndigitallabs.com for the chance to become part of PN Digital Labs. Companies will compete to present to Porter Novelli’s digital and client teams with the aim of collaborating on future campaigns and creating products for Porter Novelli clients.