LONDON—The Post Office has selected a roster of eight agencies that will support it in its plans to grow as a commercial business with a strong social purpose. The agencies will work across all sectors including brand awareness, corporation reputation, financial services, travel, telephony and mails.
Following a roster review which began in November 2013 and attracted more than 120 applications, the Post Office will work with Lansons, Eulogy and Citigate—which retained their position on the roster—and with salt, Third City, Unity, Citypress and Cohn & Wolfe.
According to Nina Arnott, head of PR at the Post Office: ““We’ve chosen agencies that will provide us with a wide range of recent big brand experience within our markets and which also understand the unique social role the Post Office plays in the heart of our communities. Most importantly, we wanted to work with people who take pride in being the best at what they do and are passionate about telling our story.”
With more than 11,500 branches throughout the UK and over 170 products and services, the Post Office turns more than £1 billion a year and has a bigger network than all the banks and building societies combined. Around 18 million people visit branches each week, as do about a third of all SMEs.