NEW YORK—Burson-Marsteller has appointed Richard Powell as chief operating officer and Bill Rylance—who earlier this year announced his plans to step down as regional chief executive officer for the Asia-Pacific region—as vice chairman, global development, and chairman of the Asia Pacific. Both will report to Burson-Marsteller CEO Mark Penn.
Powell’s appointment marks his return to Burson-Marsteller, where he worked from 1992 to 1999. Rylance will take on his new senior strategic role at the end of the year.
Powell will be based in New York to work with the management team on its operations, on key strategic clients, and help execute the firm’s plan. He has served as a managing director of Quinn, Gillespie & Associates in Washington D.C. since 2001, overseeing the financial and operational functions of the firm. He has also provided public affairs and corporate communications counsel to QGA clients, including Bank of America, Hewlett Packard and Zurich Financial Services.
Rylance will be focused on spearheading the firm’s worldwide acquisition and affiliates strategy and on identifying and growing a new group of global clients. He will facilitate the transition of day-to-day leadership of Burson-Marsteller’s Asia Pacific operations to a new regional CEO, but will continue to serve as strategist and counselor to the region’s leadership team.