Global PR Summit 2015
The most important event in the global communications world’s calendar. 26-28 Oct in Miami.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
A group of senior marketers called on PR people to take more risks if they hope to turn their programs into genuine business success stories.
Arun Sudhaman 13 Nov 2013 // 6:29PM GMT
MIAMI—A group of senior marketers called on PR people to take more risks if they hope to turn their programs into genuine business success stories.
The comments were made at a session called ‘Having the Guts For Glory’, led by MMC Health and Well-Being EVP Diana Littman-Paige, who pointed out: “In a world with so much uncertainty, most companies tend to retreat towards what is safe.”
Each of the three marketers on the panel recounted their experiences leading a successful marketing program that had displayed a measure of bravery in tackling specific issues they were facing in the marketplace. As Ambre Brown Morley, director of product communications at Novo Nordisk, pointed out “to reap big rewards you have to take risks.”
Brown Morley was speaking in relation to Novo Nordisk’s diabetes drug campaign, which utilised controversial US celebrity Paula Deen to strike a chord with consumers. While the program proved controversial in media terms, it delivered strong business results.
Jay Sethi, brand manager at P&G, explained how Covergirl had turned around its business after years of declining market share. “The first part of having guts is about embracing the hard truths,” said Sethi. “We weren’t cool anymore.”
That decline was arrested via a focus on innovation; edgier advertising; and partnerships with Hunger Games and the NFL.
Kimberly-Clark director of North American consumer products Elizabeth Metz has had considerable success from her award-winning ‘Great American Try-On’ campaign for Depend. While the company has been the butt of jokes, she pointed out that the company decided to “run straight at it” instead of “running away from it and fearing it.”
Arun Sudhaman 02 Oct 2015
Asia's two most powerful leaders tried hard to win the soft power battle during their recent US tour ...
Aarti Shah 01 Sep 2015
In the U.S., new parents are often left stitching together a confusing patchwork of leave. The PR in ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014