Public Relations Kit for Dummies
Charting the future of public relations
Holmes Report
CEO

Public Relations Kit for Dummies

A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises.

Paul Holmes

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A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources.

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