PARIS—Publicis Groupe has acquired SAS, an independent corporate design agency that will become part of the Publicis Consultants | Worldwide network, alongside existing U.K. operations including masius | Publicis Consultants, Publicis Consultants | PR, and design agency Carré Noir to strengthen the presence of Publicis Consultants in the U.K. market.
SAS is specialized in corporate, design, and visual communications and will help Publicis Consultants deliver a holistic offer to clients, including public relations, design capabilities, and corporate communication, stakeholder and employee communications expertise, digital content development, brand creation, as well as strategic brand management.
SAS managing director Jeremy Sice will become CEO of Publicis Consultants | UK, working closely with the leadership teams of all four agencies to provide ever more effective solutions for existing clients and to develop important new business opportunities in the world’s third largest advertising and communications market.
Says Sice, “This deal will enable us to provide our clients with a smart, media-neutral approach to communications and engagement that is genuinely audience rather than media driven. With a natural fit of skills, with no cross over and a team that shares our ambitions.”