Publicis Buys Japanese Marketing Firm
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Holmes Report
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Publicis Buys Japanese Marketing Firm

Publicis Groupe is acquiring 100 percent of Gravitas, one of the fastest-growing marketing services agencies in Japan. It will be immediately re-branded Publicis Dialog and merged with existing Japanese operations.

Paul Holmes

PARIS, February 6—Publicis Groupe is acquiring 100 percent of Gravitas, one of the fastest-growing marketing services agencies in Japan. Gravitas will be immediately re-branded Publicis Dialog and merged with the company’s existing Japanese operations.
 
Gravitas is best known for public relations and investor relations programs, but offers a wide range of integrated communications services, including PR, events, web and sales promotion. Its clients include adidas, the Australian Tourist Commission, BASF, Japan’s electronics industry association (JEITA), Forbes, Hallmark, Kawasaki, Siebel Systems and Visa International.
 
Gravitas is run by Sloan Carr and Jeff Loucks, who between them have close to 30 years experience in the Japanese market. Carr is the CEO designate for Publicis Japan and Jeff Loucks will serve as head of Publicis Dialog.
 
Says Carr, “Joining the Publicis network is a great match for Gravitas for two reasons: complementary businesses and shared philosophies. Since our firm was founded we’ve constantly tried to expand our capabilities as a relationship-marketing agency and we recently started developing a media communications business. At the same time, Publicis has been building a very successful advertising agency with expanding sales promotion and public relations capabilities.”
 
Publicis launched its Japanese advertising agency in Tokyo in 1998.
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