PARIS—Publicis Groupe has concluded a restructuring its public relations operations with the launch of the MS&L Group, which will bring together the resources that currently operate under the MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius, and Publicis Events brands.
MS&L Group employs more than 2,500 people operating in 50 countries and offers a range of services that includes public relations, corporate and financial communications, reputation management, public affairs, social media, digital and live events management.
The restructuring concludes a process that began earlier this year following the departures of Mark Hass and Eric Giuily, CEOs of MS&L and Publicis Consultants respectively, and the appointment of Olivier Fleurot to lead the holding company’s public relations operations.
The company says the new organization responds to a client demand for “more holistic and more effective communication with global reach and access to digital and social media capabilities. Clients value a greater consistency and integration of all forms of communications to enhance their brand’s awareness and attractiveness.”
The global entity will be run by Olivier Fleurot, CEO of MS&L Group, who reports to Maurice Lévy, chairman and CEO of Publicis Groupe and is a member of the P12, the executive committee of Publicis Groupe. In that capacity, he champions the development of all PR and events activities.
"By sharing best practices and knowledge across regions, we provide clients with a seamless and consistent approach and help them to manage their most pressing business and communications needs,” Fleurot says. “In a fast-changing world undergoing unprecedented transformation, our clients are looking for an organization that provides both global scale and specialized services. Our network, under one brand, one leadership team, and a common purpose, will be able to meet the challenge."
Fleurot will be supported by a management team that includes Pascal Beucler, senior VP and chief strategy officer; Isabelle Chouvet, CEO of Emotion; Fabrice Fries, president of MS&L Group France; Trudi Harris, communication director; Anders Kempe, president of MS&L Group Europe; Sophie Martin-Chantepie, HR director; Peter Miller, CFO; Glenn Osaki, president of MS&L Group Asia; John Rossant, executive chairman of PublicisLive; and Jim Tsokanos, president of the MS& L Group Americas.
In addition to MS&L Group companies reporting to Fleurot, the group will also be able to draw on other assets of Publicis Groupe can be leveraged as needed and particularly PublicisLive, Publicis Meetings, Emotion, Freud, as well as Kekst and Company.