NEW YORK—Justin Loeber, a publicity and marketing executive who has worked extensively in the publishing industry, is launching Mouth Public Relations, a boutique PR firm specializing in consumer, celebrity, lifestyle, health, non-profit, sports, hard news, and author publicity; as well as crisis management, media training, and marketing and special events.
Says Loeber, “In the corporate world, I worked with some of the most creative, energetic, brilliant, inspiring, and life-changing people—both in-house and those I’ve represented. But corporate politics can pull your energy away from the central goal of generating good publicity. By starting my own firm I will be able to focus on the person, the product, and the message.”
Loeber was most recently senior vice president, executive marketing and publicity director at Regan/HarperCollins. Earlier, he was vice president, director of publicity for Atria Books, and a director of publicity at HarperCollins. He has led publicity campaigns for Michael Jordan, Lawrence Taylor, Cindy Crawford, Olympia Dukakis, Tommy Lee, Pamela Anderson, Anthony Bourdain, and Ewan McGregor.