Qorvis Forms Research Unit
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Qorvis Forms Research Unit

Qorvis Communications, founded last year by former Shandwick Public Affairs chief Michael Petruzzello, has lured another Shandwick veteran, Chris Wilson, to launch a new research division.

Paul Holmes

  WASHINGTON, D.C., August 8—Qorvis Communications, founded last year by former Shandwick Public Affairs chief Michael Petruzzello, has lured another Shandwick veteran, Chris Wilson, to launch a new research division that will conduct phone surveys, Internet-based interviews, intercept interviews, focus groups, dial test groups, one-on-one in-depth interviews and mail surveys.
 
Wilson, who was president and COO of Weber Shandwick’s SWR Worldwide subsidiary, will start the new unit—known as WRS Research—with a revenue base of approximately $2 million and a team of three professionals.
 
“Research is the essence of strategy and a critical part of our service philosophy,” says Petruzzello. “We have been working to bring research in-house and I am especially thrilled to be re-united with Chris from our days at Shandwick.”
 
Wilson has conducted thousands of public opinion surveys for hundreds of candidates, companies and political organizations nationwide. Previously, he served as executive director of the Republican Party of Texas, working closely with Karl Rove, who now serves as senior advisor to President Bush.
 
“Those of us who come out of campaign politics understand the value and importance of research to a winning issues campaign,” said Jim Weber, Qorvis partner and formerly a partner at Luntz Research.  “On the Arctic National Wildlife Refuge issue, for example, research was key to the development of a message and strategy that led to an unexpected passage by the House of Representatives of legislation to open the arctic for oil exploration.”
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