SAN FRANCISCO—RecycleBank, a green rewards program that motivates people to take environmental actions, has retained Bateman Group to serve as the organization's PR agency of record handling corporate and partnership communications.
RecycleBank has hired Bateman Group to build awareness of the company's partnership program and communicate the business and environmental benefits of motivating individuals and communities to engage in positive environmental actions. He program will include day-to-day communications counsel; messaging and positioning work; thought leadership campaigns; speaker placement; and ongoing outreach to the business, marketing, advertising and sustainability media.
Vice president Tyler Perry, a seven-year Bateman Group veteran based in New York City, will lead the bi-coastal team.
According to Ian Yolles, chief marketing officer, "Bateman Group's experience with companies that sell to marketers and brand managers is a huge asset as we look to attract more brands to join our movement to motivate positive environmental action."