LONDON—Regus, the fast-growing serviced office provider, is reviewing a global PR roster that currently features numerous agencies across the globe.
The Holmes Report understands that Regus has contacted a number of firms regarding its PR requirements, which span 100 countries. Existing Regus PR firms include Edelman in the US, Lewis PR in Germany and BondPR across 49 smaller markets.
Sources involved in the process told the Holmes Report that the review involves two separate briefs. The first is an internal content hub while the second focuses on local market support.
It is further understood that Regus is seeking a clearer positioning that recognises the company's ability to provide flexible working solutions.
Regus has been on an acquisition spree of late, making two high-profile purchases last year. There is also speculation that the company is involved in talks with Servcorp, which would significantly boost the Regus footprint in Asia-Pacific.
Currently, Regus operates more than 1,500 business centres across 600 cities. The company reported turnover of £1.24bn in 2012, with customer numbers up 37%.
Regus group communications director Andrew Brown declined to comment, noting that the company does not respond to market speculation.