NEW YORK—Weber Shandwick has named Bill Reihl as executive vice president in the global consumer marketing practice, based in New York, and Michael Stopford has joined the firm as executive vice president and senior global corporate strategist, based in Washington, DC.
Reihl will be responsible for providing creative and strategic counsel across North America for the firm’s brand marketing assignments. He reports to Lisa Sepulveda, president, global consumer marketing practice, and is based in the New York office.
With nearly two decades of experience, Reihl has worked with clients in the consumer electronics, luxury consumer goods and packaged goods sectors, including LG Electronics, Sony, Hugo Boss, Coca-Cola, Unilever and Proctor & Gamble and the Ford Motor Company. Prior to Weber Shandwick, he was an executive vice president and New York consumer practice director at Ogilvy Public Relations Worldwide.
Stopford will be a key strategic resource for the firm's global corporate clients, particularly in the areas of corporate reputation and social responsibility.
Most recently, he served as the deputy assistant secretary general for strategic communications services for NATO. His public sector experience includes assignments for the United Nations in New York, Geneva and Washington, DC, including director of the United Nations Information Center and chief of media and public relations for the International Finance Corporation, the World Bank's private sector arm.
In the corporate sector, he has worked with multinational companies such as Coca-Cola, Syngenta, and ExxonMobil.