Research Industry Association Taps APCO
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Research Industry Association Taps APCO

The AfR, the association representing the interests of the market research industry, an industry generating an annual turnover of approximately €7 billion in Europe, has appointed APCO Europe.

Paul Holmes

BRUSSELS—The AfR, the association representing the interests of the market research industry, an industry generating an annual turnover of approximately €7 billion in Europe, has appointed APCO Europe to provide a research and analysis service and to manage targeted positioning and communications activities in Brussels.

APCO Europe will work with the AfR’s core team in Brussels to monitor the regulatory environment in order to ensure that the AfR is well placed to anticipate and respond to relevant policy developments, while communicating the important contribution made by the industry in the EU.

“We engaged in a thorough selection process during which it became apparent that APCO would go the extra mile and provide us with a tailor-made and professional contribution. We look forward to working with APCO in positioning market and social research firmly on the map” says Mario van Hamersveld, AFR Board Member.

The APCO team in Brussels will be led by senior associate Rachel Youds.

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