Restaurant PR Veteran Joins Xenophon Strategies
Charting the future of public relations
Holmes Report
CEO

Restaurant PR Veteran Joins Xenophon Strategies

Christopher Krese, former senior vice president at the National Restaurant Association is joining strategic communications firm Xenophon Strategies to head its new food, marketing and hospitality practice.

Paul Holmes

WASHINGTON, D.C., April 12—Christopher Krese, former senior vice president at the National Restaurant Association is joining strategic communications firm Xenophon Strategies to head its new food, marketing and hospitality practice. 
 
Krese joins Xenophon Strategies after 10 years of food industry trade association and Capitol Hill experience. During his tenure at the National Restaurant Association, Krese developed and implemented a major image campaign for the restaurant industry that proved valuable in responding to the economic aftermath of the September 11 terrorist attacks. Krese also developed risk communications and crisis communications strategies for the Association on high profile issues including mad cow dieseas, food safety, nutrition, and allegations by activist organizations.
 
“Chris Krese is the ideal individual to build a top-tier food practice that reflects the simple philosophy of Xenophon Strategies that quality is paramount,” said Xenophon president David Fuscus. “He brings deep experience in communications, food manufacturing, foodservice and a clear understanding of the people and companies who drive these dynamic industries.”
 
At Xenophon, Krese will build on the firm’s base of crisis communications services for the food industry and expand the practice to include marketing, public affairs and media relations. One of his first missions will be to market PROTECT, an innovative new set of crisis communications products to the food industry. PROTECT will be launched in May to coincide with Krese’s new responsibilities.
 
Previously, Krese served as vice president of communications for the American Frozen Food Institute and on Capitol Hill, as press secretary to Congressman William F. Clinger (R-Pa).
View Style:

Load 3 More
comments powered by Disqus