RF Binder Adds Syratech Business
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RF Binder Adds Syratech Business

Syratech, one of the country’s leading manufacturers of home fashion products, has retained RF Binder Partners, a member of The Ruder Finn Group, to plan and manage the company’s public relations activities.

Paul Holmes

BOSTON, July 18—Syratech, one of the country’s leading manufacturers of home fashion products, has retained RF Binder Partners, a member of The Ruder Finn Group, to plan and manage the company’s public relations activities. RF Binder will provide consumer public relations for Syratech’s brands, including Wallace Silversmiths, Towle and International Silver Company.
 
“With the company undergoing major changes in strategy and marketing, we needed a public relations agency that could provide both strategic counsel and on-going execution,” says chief marketing officer Brenda Goodell. “This is our first consumer push in the company’s history, so getting the right message out to the right audience is critical.”
 
Nancy Moss, senior managing director and head of RF Binder’s Boston office, will lead the Syratech account team, with support from New York.
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