MT. KISCO, NY—Robin Leedy & Associates, which specializes in over-the-counter health and beauty products and lifestyle PR, has launched a new social media division, Chatter RL&A.
“As a supplement to traditional media outreach, Chatter RL&A now allows existing and new clients to bring their key messages directly to the consumer without the editorial filter that traditional media has in place,” says Robin Russo, president and founder of the firm. “People with chronic health issues are among those regularly using the Internet, particularly blogs and message boards, in search of treatment options and a ‘community’ where they can interact with others with the same condition.”
The firm has hired John Whitcomb to coordinate the social media tactics that Chatter RL&A will undertake.