MT. KISCO, NY—Public relations and social media firm Robin Leedy & Associates, which specializes in national health, wellness, beauty and lifestyle brands, is opening an office in Manhattan in addition to its Mount Kisco headquarters.
The firm has hired a new managing director, Tara McNally, formerly of Edelman, Chicago, to oversee account teams and staff development, client services and brand campaigns, reporting to executive vice president and partner Alyson O’Mahoney.
At Edelman, McNally worked with a variety of brands including Jim Beam and Quaker Oats, for which she traveled with Biggest Loser trainer Bob Harper to teach people how small lifestyle changes can lead to big improvements in their overall health and wellness.
Prior to joining Edelman, McNally worked for several agencies in New York, including DeVries Public Relations and Publicis Consultants.