LOS ANGELES – Valerie Zucker has joined IPG entertainment shop Rogers & Cowan to lead its southeast expansion, reporting to CEO Tom Tardio.
As part of the deal, Zucker will integrate her PR firm - founded in 2001 -- including its employees and clients into Rogers & Cowan. Zucker assumes the position of SVP.
Zucker PR’s client have included the Mummies of the World national exhibition; Lamborghini Palm Beach; Club RED at the BB&T Center; Lea Black Beauty, star of Bravo’s Real Housewives of Miami – Season 3; DEX Imaging; and Miami’s real estate development company, Kite Realty Group’s Delray Marketplace.
Zucker’s integration is intended to complement Rogers & Cowan’s client base of prestige brands and help to build innovative marketing and PR campaigns within the luxury, beauty, sports and entertainment industries.