LOS ANGELES—The Los Angeles Auto Show has retained Rogers & Associates as public relations agency of record to help maximize the auto show’s date change from early January to mid-November, beginning in 2006.
Rogers & Associates will provide public relations counsel as the LA Auto Show seeks to elevate its overall stature in the global automotive industry. The move to November enables the show to occupy its own niche on the auto show calendar and provides automakers with improved opportunities for the introduction of new vehicles and concepts in Los Angeles.
“At a time of great change, we believe Rogers & Associates is the perfect strategic partner to help us maximize the benefits of the new show dates,” says Andy Fuzesi, general manager of the Los Angeles Auto Show. “Based on the well-respected work Rogers & Associates has done in the automotive sector and a variety of diverse industries, together we have the resources to grow the LA Auto Show to the next level.”