Rowan Benecke Departs Text 100 To Lead Burson's Global Tech Practice
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Rowan Benecke Departs Text 100 To Lead Burson's Global Tech Practice

Burson-Marsteller has hired Text 100 veteran Rowan Benecke to lead its global technology practice.

Arun Sudhaman

NEW YORK—Burson-Marsteller has hired Rowan Benecke to lead its global technology practice, following the departures of key senior executives from the division.

Benecke arrives from Text 100, where he spent almost a decade. In 2012, he relocated from Europe to New York to lead the Next15 firm's North American operations.

He takes on the global tech chair role that was previously occupied by Lisa Poulson until her departure from Burson last year. More recently, Burson US head of tech Sabrina Guttman also left the agency, amid the loss of key accounts from HP and SAP.

For the past six years Benecke has played a key operational role at Text 100, leading the firm at successive stops in Asia, EMEA and North America. He joined Text100 in 2005, after working at Waggener-Edstrom and Zeno. 

In the interim, Text 100 has appointed Boston-based SVP Ken Peters to lead the firm's North American presence, while the firm determines a long-term succession strategy. 

Benecke confirmed his new role, although Burson did not respond to request for comment. A Text 100 representative confirmed Benecke's departure.

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