NEW YORK—Helen Shelton, a 10-year Ruder Finn veteran, has been named to lead a new division of the agency that will specialize in multicultural marketing communications. The multicultural and image marketing group will advance the business and communications objectives of consumer brands as well as corporations and non-profit institutions interested in reaching diverse populations, providing services such as brand imaging, product publicity, sponsorship promotion, corporate communication and event management.
“Ruder Finn is committed to offering our clients the best possible solutions for growing their business and impacting their constituents,” says agency founder and chairman David Finn. “We will now dedicate more time and staff to this very important practice area as more and more corporations see the importance of integrated communications platforms that reach diverse consumers.”
Shelton has developed communications campaigns and sponsorship programs for leading brands in the spirits and wine industry, retail, banking and finance and in the luxury goods and automotive sectors. She has also held an appointed position at the City of Chicago’s Department of Cultural Affairs, where she worked closely with the Commissioner and Mayor to promote the city’s vast civic program in support of the arts. She also served as director of public affairs for the Human Resources Development Institute, Chicago’s largest health and human services agency.
She began her career in public relations as an Executive Trainee at Ruder Finn. She honed her multicultural marketing communications expertise by heading the public relations agency within the Mingo Group advertising agency in the early 1990s.