NEW YORK—Ruder Finn has been retained by Reuters Collaboration Services, a division of Reuters America, for public relations counsel. Reuters Collaboration Services specializes in providing hardware, software and enterprise messaging communications solutions for capital markets and banking institutions.
With teams based in New York and London, Ruder Finn’s corporate technology practice will provide strategic counsel and media relations services, as well as support for industry analyst relations, speaking engagements and conferences, and a variety of thought-leadership programs for Reuters Collaboration Services. It is best known for its Reuters Messaging service, an enterprise messaging solution designed for the financial marketplace.
“Ruder Finn’s creative approach for building the Reuters brand and gaining end-user traction among financial services customers truly set its ideas apart,” says Eran Barak, head of marketing and business development for Reuters Collaboration Services. “We are pleased to have a PR partner that can identify the business value gained through our technology and shape it into an effective marketing and sales message.”