PRAGUE—A Saudi Arabian public relations campaign designed to raise awareness of breast cancer and the importance of early detection was the big winner at the EMEA region SABRE Awards dinner in Prague, taking home the Platinum SABRE for the Best Public Relations Programme of 2011, beating out competition from more than 2,000 entries.
A Woman’s Stand, conducted by Adalid Public Relations on behalf of HRH Princess Reema Bint Bandar Al Saud was the unanimous first choice of the SABRE judges, ahead of fellow finalists from Airbus and the UK’s Good Relations; German children’s charity Initiative Vermisste Kinder with fischerAppelt; the Confederation of Swedish Industry with JKL/MSL Sweden; and Unilever with Apex Porter Novelli of Kenya.
Among public relations firms, Edelman was the biggest winner on the night, taking home six SABRE Awards for its public relations campaigns, ahead of Ogilvy agencies (including SPN Ogilvy and Ogilvy Health) which won a total of five campaign awards; and Weber Shandwick (four). MSLGroup agencies took home three awards, as did Burson-Marsteller, Porter Novelli firms and UK consultancy Unity. There were also multiple awards for Blue Rubicon, Fleishman-Hillard and Hill & Knowlton, and for OneVoice, the Omnicom agency formed to serve the Philips account.
As previously announced, Fleishman-Hillard was named EMEA Consultancy of the Year for the second year in a row, and there were Individual Achievement Awards for Anders Kempe of JKL/MSLGroup; Andrew Laurence of Hill & Knowlton; and Andre Manning of Philips.
A complete list of campaign winners can be found here.
A complete list of Bronze and Iron SABRE winners can be found here.