WASHINGTON, D.C.—Mark Schannon, who stepped down last year as general manager of Ketchum’s Washington office, is leaving the firm after 12 years.
Schannon became senior counselor to the firm last September, focusing on strategic client counsel and new business development, while Liz McLean became head of the D.C. office. Now he will leave the firm. “After 12 years, I realized that I need some time to think about what’s next and I can’t do that while working—even after having given up being director,” he says. “I had hoped that would give me the time, but it hasn’t worked out.”
Schannon says he has been working on a book on crisis management for several years, and hopes he will now have the time to finish it. “And I have an idea for a second book, but it’s going to require a lot of research I can’t do while working.” Ultimately, he says, he might move back to corporate—earlier in his career he held senior communications positions at Monsanto—or start a consulting firm specializing in crisis management.