NEW YORK—Schwan’s Home Service, America’s largest direct-to-home food delivery business, has named M Booth & Associates public relations agency of record. The agency will help generate brand awareness among consumers and media and support the company in its new online offering at Schwans.com.
Booth’s agency team is led by Rich Goldblatt, Senior Vice President and Director of the Consumer and Better4You practices at M Booth & Associates.
“We chose Booth because of its strong reputation in brand-building especially in the food arena,” said Bob Corscadden, chief marketing officer, Schwan’s Home Service. “The Booth team has a depth in understanding the marketplace and valuable insights into the motivations and behavior of our target consumers. What’s more, the agency’s relationships with the online mom, lifestyle and food community, as well as traditional media are essential to expanding the Schwan’s footprint.”