NEW YORK—Ketchum has named senior vice president Nicholas Scibetta as the global director of the firm’s newly expanded communications and media strategy network. He has been serving as director of Ketchum’s U.S. network of media strategists.
Scibetta, who joined Ketchum in 1999, provides strategic counsel, media planning and placement for clients across the network. He is also founder and editor of two publications focused on media and read by the firm’s employees and clients: In The Know, a media-placement newsletter that features trend analysis and interviews with producers and journalists, and ITK NewsFlash, which combines analysis of sought-after media outlets with top-of-the-day news items.
In his new role, he will apply his media-strategy expertise to program development and training specialists in Ketchum’s global offices. He will work with offices to customize the Ketchum media offering in local media centers and partner with teams to expand regional networks of media strategists in the United States, Europe, Greater China, Latin America and South America.
Before joining Ketchum, Scibetta worked at Rubenstein Public Relations handling a wide array of clients, with a focus on entertainment publicity.