NEW YORK—The Estée Lauder Companies has promoted Bari Seiden to vice president, global corporate communications. In her new role, Seiden will report to Alexandra Trower, executive vice president, global communications and will work closely with Leonard Lauder, chairman emeritus and Evelyn Lauder, corporate senior vice president.
Seiden will play the lead role in driving the company’s communications strategy to best support its global charitable activities; will lead The Estée Lauder Companies’ Breast Cancer Awareness Campaign; will support communications of Leonard Lauder and Evelyn Lauder; and will continue to lead the social and digital media efforts within global communications. In addition, she will also join the companies’ charitable contributions committee.
Seiden has been a member of the Estée Lauder Companies' global communications team since April 2001, when she became vice president, global communications for Aramis and Designer Fragrances. In 2005, she assumed responsibility for specialty brands, including Darphin and later added corporate social and digital media responsibilities.
Seiden has acted as the day-to-day strategist for more than 15 brands and provided execution of global communications programs on behalf of the designer brands, including Donna Karan, Michael Kors, Tommy Hilfiger and Missoni.