NEW YORK—Lauren Selikoff has joined Allison & Partners, one of the nation's largest independent communications firms, as chief marketing officer and vice president of group business development. Formerly chief marketing officer at MWW Group, Selikoff will be responsible for driving brand awareness for Allison & Partners and leading the firm's marketing efforts and new business initiatives, prospect development and outreach.
Selikoff has experience in the technology, corporate and consumer sectors, developing marketing programs and strategies for clients including The Natural Resources Defense Council; Bloomberg; Sun Microsystems; PC World Online; A&E Networks; the Princeton Review Online; and Modern Bride, among many others.
Prior to joining MWW Group, she served as marketing director at FirstRain, a leader in search-driven research applications for investment professionals, and ReefEdge, where she implemented the positioning strategy behind the successful rollout of a new wireless networking system. She also served as director of Internet strategy at the Natural Resources Defense Council.