Serbian Firm Offers Outsourced PR Option
Charting the future of public relations
Holmes Report
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Serbian Firm Offers Outsourced PR Option

Webb Dowse, a Belgrade-based corporate communications consultancy, is offering clients the opportunity to outsource their public relations to an emerging European market with lower costs.

Paul Holmes

BELGRADE—Webb Dowse, a Belgrade-based corporate communications consultancy, is offering clients the opportunity to outsource their public relations to an emerging European market with lower costs.

 

According to senior partner, public relations, David Dowse: “The concept of pushing manufacturing and service operations like call centres and software development offshore, to areas where there is a strong skill base and lower staff costs, is well established. We see no reason why this model can’t be applied to corporate communications consultancy.

 

“Serbia is outside the EU zone, but close enough to Western European capitals to make meetings practicable when they are needed. Our business happens almost entirely online anyway, so the physical location of the consultancy is virtually irrelevant. The standard of education, command of English language, and the work ethic here delivers levels of productivity and creativity that most London agencies can only dream about.”

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