Setanta Sports Hires FD for North American PR
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Holmes Report
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Setanta Sports Hires FD for North American PR

FD has been retained in North America by Setanta Sports, an international sports broadcasting network offering coverage of European soccer, international rugby and other global sports.

Paul Holmes

NEW YORK—FD has been retained in North America by Setanta Sports, an international sports broadcasting network offering coverage of European soccer, international rugby and other global sports. FD U.S. will partner with Setanta Sports North America for an ongoing corporate and brand communications program to support the company’s expansion, working together with FD in Dublin, which handles communications work in Setanta’s Irish home market.

FD will work with the company’s North American team to build brand awareness for the network, currently available on satellite platforms DirecTV and GlobeCast; ITVN.com via IPTV; broadband and pay per view in commercial venues, among potential broadcast partners and advertisers, while driving subscriber growth amongst sports fans seeking the best international soccer and rugby programming.

The program will be run out of FD’s New York and Chicago offices as part of the firm’s growing media and entertainment practice.

 

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